Lead Titan · website sales
Call flows
Cold call · v4 · from Tue 20 Oct
Six steps. Say it back after every answer.
Bold lines are the words to say. The middle can be loose. If you lose your place, say his last few words back and ask the next question. Never “I’ll cut to the chase”.
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1
Open
“Hi [Name]? It’s James. I run a small business in Bristol called Lead Titan. We’re looking to partner with a [trade] in [town].”
Lead Titan in the first line, every call. “Hi [Name]?”, never “Is this…?”.
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2
How’s work?
“Quick one: how’s work at the moment? Steady, or up and down?”
Say it back. If he’s busy or flat out: “With the work you want?” Happy and flat out goes to lane B below. Retiring or a subcontractor: not a fit.
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3
Reason I ask
“Reason I ask: we help [builders] get more of the work they want, by building them a website that brings it in. I’ve already built you one. It’s finished.”
[builders] is his trade.
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4
The job he wants
“If you could have more of one kind of job, what would it be?”
Write it down word for word. Never guess it for him.
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5
Book a time
“I’ll finish it round [his job]. What time do you finish today? I’ll ring you and show you it, five minutes.”
Pin it to a clock time: “So 5.15?” Today first, never more than 72 hours out.
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6
Lock it in
“Anyone else who should see it? Wife, partner, your dad? Get them on too.”
“OK if I WhatsApp you? I’ll send you a sneak peek before.”
His yes is his consent. Log it in GHL.
Flat out with work he likes · lane B
“Then you don’t need me right now. I’ve already built you a website though. OK if I WhatsApp it over? No strings.”
“When does it normally go quiet?”
Callback a month before his quiet spell. No chase calls.
Retiring, subcontractor, wrong trade · not a fit
“Appreciate it, all the best.”
Mark Lost with the reason.
If he says…
- “What’s this about?” / “What do you do?”
- “Fair question. We help [builders] get more of the work they want, by building them a website that brings it in. I’ve already built you one. Quick one: how’s work at the moment?” Then skip step 3.
- “Is this a sales call?”
- “It is, yeah. But the site’s already built, so it costs you nothing to look.”
- “Lead generator then?”
- “No, it’s your own website. The enquiries come straight to you, no paying per lead.”
- “How did you get my number?”
- “Off your Google listing.”
- “Not interested”
- “Fair enough. One thing before you go: I’ve already built you a website. Want it on WhatsApp, no strings?”
- “I’m busy, mate”
- “I’ll be quick, one question.” Still wants off: lane B.
- “What’s it cost?”
- “Nothing to start. First month’s free, and you don’t pay a penny until it’s brought you 3 enquiries. After that it’s £149 a month, no contract. I’ll show you exactly what you get at 5. What time do you finish today?”
- “Seems a lot”
- “Fair. You’ll see it first, and it costs nothing until it’s working. Five minutes when you’re done?”
- “Can I just buy it?”
- “There’s an option for that too. I’ll show you both at 5.”
- “Just send it over”
- “It’s not finished yet. I’ll send you a sneak peek and show you it properly at 5.”
- “I’m driving”
- “No worries. When are you parked up? I’ll ring you then.”
- Call screening or a gatekeeper
- Screening: “James from Lead Titan, for the owner.” Gatekeeper: “Who’s best to speak to about the website? When’s he usually free?”
Never drop the price. Never list what’s included. Never mention the Google profile on the cold call.
After he books
- Straight away, WhatsApp the 4 Seasons graphic: “Cheers [Name]. Here’s one we did for a renderer in South Wales. Yours is next. Speak at [time].”
- Build the draft at lunch, round his job and his town.
- An hour before: a screenshot of the top of his homepage. “Here’s the top of your site. Still good for 5?” Wait for his yes.
- Show it live on the call. Never send the link first.
Rules: TPS and CTPS screened in the last 28 days. No voicemails to sole traders.